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About us

CaSEM assists companies to bring focus into their organisation.

CaSEM is specialised in business planning, strategic positioning and product portfolio management.

In case of special assignments or other requirements, CaSEM involves its professional network of business coaches to assist you for specific support.

CaSEM is represented in a number of company advisory boards.

Vision, mission and values


Unique and sustainable value is created by leveraging expertise, ambition, ethics, creativity and innovation in a transparant way.


CaSEM supports companies worldwide in reaching their objectives by coaching them on the definition and implementation of their strategic positioning and business plan.



At CaSEM we are bound emotionally and intellectually to perform our assignments.


At CaSEM we perform our duties according to expectations.


At CaSEM we adhere to moral and ethical principles.


At CaSEM we communicate in a clear and comprehensive way.


At CaSEM there are no hidden agendas.


Geert Callens

Geert Callens has a broad international experience in different management disciplines. He has a master degree of science in applied engineering and followed many trainings on management and personal skills.

Geert Callens started his professional career in research and development at company Barco. During his career he had several management positions in product development, marketing, strategic business development and acquisitions.

Geert Callens is specialised in business planning, strategic positioning, B2B marketing, product portfolio management and merger and aquisitions. Thanks to his expertise and experience, both in a multinational and in a smaller company he is capable to implement management principles in a pragmatic way according to the specific needs of a company.

Click here for the CV of Geert Callens

Other consultants

CaSEM works with other consultants for specific assignments. This guarantees that the right skills are engaged for specific challenges.

Next to this, CaSEM works with companies that take care of other supporting activities such as marketing campaigns, web site design, industrial design or event planning. This allows CaSEM to offer an all inclusive and consistent solution to customers.


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